By Katie Weisman
To have breakfast at Tiffany & Co., you no longer have to arrive at daybreak in a black satin Givenchy gown and multi-strand pearls with a Danish and a coffee in hand like Audrey Hepburn did in the iconic Breakfast at Tiffany’s film. Today, instead of nibbling on a pastry and admiring Tiffany’s windows from the street, you can eat inside the storied landmark at Tiffany’s new Blue Box Café. However, you will need reservations at least a month in advance.
Tiffany’s eatery opened last November to much fanfare. Lines wrapped around the company’s 57th Street and Fifth Avenue corner flagship store. Visitors waited up to two hours, not for some hot chef, but for breakfast, lunch, and tea, which feature seasonal and regionally sourced fare for $29, $39, and $49, respectively. The prix-fixe breakfast includes coffee or tea, a croissant with trimmings and fruit salad, and dishes including truffle eggs, or the New York classic bagel with Nova Scotia salmon and cream cheese. The prix-fixe two-course lunch offers light starters such as a mushroom soup with a sage crisp or a chopped salad, followed by a main course, which could be the club sandwich named for company founder Charles Lewis Tiffany or an olive-oil poached salmon with Osetra caviar and “smashed” potatoes. Tea comes with all the finery of delicate finger sandwiches and indulgent sweets. No more waiting in line; the wait is limited to the minutes before 9 a.m. when reservations open 30 days in advance on the Resy online application.
If you guessed that the Blue Box Café’s main color scheme is Tiffany Blue, you guessed right! This robin’s egg hue drenches the space from the upholstery on the chairs and banquettes to tabletop accessories like the white and Tiffany Blue salt-and-pepper shakers or the stunning plates, which are dipped in a Tiffany Blue glaze. These are all touches from designer Reed Krakoff who was named Tiffany’s chief artistic officer at the beginning of 2017 and who made this elegant eatery one of his first major projects.
“THE SPACE IS EXPERIMENTAL
& EXPERIENTIAL –
While many of New York’s posh department and specialty stores have thriving boutique restaurants including Tiffany neighbors Bergdorf Goodman with its Kelly Weastler-designed BG, or Barneys New York and its Freds, which has earned a reputation as a major power meal spot, Tiffany had offered nothing. The cafe’s opening marked the relaunch of Tiffany’s fourth floor, devoted to home accessories and a new collection of luxury “Everyday Objects” under Krakoff’s direction. The newly renovated fourth floor also features a baby boutique and a Tiffany fragrance lab, among other specialty corners. Krakoff, the longtime creative director of Coach, and who launched his own luxury label in 2010 that recently closed, is the first designer to be part of Tiffany’s top executive team.
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Krakoff in a press statement. “The space is experimental and experiential – a window into the new Tiffany.”
The new “Everyday Objects” collection features simple luxury splurges including porcelain “paper” coffee cups in Tiffany Blue with a white rim for $95 or a silver coffee can with a gold vermeil interior for $1,000. There are crazy straws in sterling silver for $250 and gold or rose gold vermeil for $350. And, if you enjoyed the china, crystal, and silverware at the Blue Box Café, you can shop for them on the same floor right after your meal; the color-block plates in bone china are $70, and the mouth-blown lead crystal tumblers with the Tiffany & Co. seal are $65.