There are certain relationships for which ordinary expressions of affection simply do not seem sufficient. For those who consider a beloved dog or cat not merely a pet, but family, The D Diamond New York is creating an entirely new language of devotion, one written in gold, diamonds and exceptional gemstones.
Founded by Racheli Waters Shamir, The D Diamond New York is a brand of refined jewelry created exclusively for canine and feline companions. Handcrafted in New York using 18K solid gold, diamonds, rubies and precious gemstones, its pieces bring the traditions, artistry and exacting standards of fine jewelry into a category rarely approached with such seriousness or sophistication.
The story behind the brand is deeply personal. Shamir was inspired by her two dogs, Luli and Fancy, whose quiet, joyful devotion became both muses and the reason The D Diamond New York exists. Looking to the timeless proportions and refinement associated with legendary jewelry maisons, the brand translates those codes into exquisite pieces for the companions who occupy an increasingly meaningful place in our lives. Select designs feature VVS1-VVS2, D-color diamonds, underscoring its uncompromising approach to quality.
This is not costume jewelry for pets. It is fine jewelry, reimagined for them.
Every creation is designed to be as enduring as it is beautiful. Eighteen-karat solid gold provides richness, durability and naturally hypoallergenic comfort, while carefully selected natural and lab-grown diamonds, rubies and other precious gemstones are chosen for brilliance and character. Skilled New York artisans craft each piece with meticulous attention to detail. Even the presentation is considered: the brand’s boxes are handcrafted in Milan by To Be Packing, extending the experience of craftsmanship from the jewelry itself to the moment it is revealed.
The collection occupies the high and ultra-luxury realm, with creations beginning at $1,640 and signature diamond collars reaching $80,000 and beyond. Yet behind the extraordinary materials lies something more compelling than extravagance: emotion. The D Diamond New York believes jewelry can make visible a bond that is otherwise impossible to quantify.
That philosophy also informs the brand’s approach to responsible luxury. The D Diamond New York incorporates lab-grown diamonds and conscious practices reflecting consideration for animals, people and the planet. It also donates 10 percent of profits to dog shelters across New York City, extending each purchase toward animals still waiting for the security and affection of a permanent home.
That spirit of giving will also extend to CatWalk FurBaby. On the night of the show, September 8, The D Diamond New York will contribute 10 percent of all sales made during the evening to ELYSIAN Impact, further connecting its extraordinary craftsmanship with a meaningful commitment to the animals and organizations at the heart of the event.
In an era when our animals have become travel companions, confidants, family members and, quite often, the recipients of our most uncomplicated love, The D Diamond New York feels remarkably of the moment. Its proposition is beautifully simple: perhaps the companions who give us so much deserve objects of meaning, too.
The D Diamond New York will be at CatWalk FurBaby on September 8 at Sony Hall in New York City. Be sure to stop by for a closer look at their gorgeous creations and experience this remarkable collection in person.