Luxury salons around the globe are quietly unveiling the secret to hair that glows from root to tip: caviar extract. Recirculating ancient beauty lore and modern cosmetic science, these omega-rich masks—some costing well over $600—promise silkier, stronger strands and a scalp experience fit for royalty.
In Brooklyn, the Organic Caviar Keratin treatment by Alexander Delacqua is making waves for its nutrient-rich formula that combines the opulence of caviar with the smoothing power of keratin. Known for attracting an elite clientele, Delacqua’s salon offers a bespoke experience that transforms dull, stressed strands into glossy, runway-ready hair. In London, Jon Hala’s namesake salon in Spitalfields provides one of the most indulgent caviar experiences in the UK. Using micro-encapsulated caviar peptides, the treatment repairs and replenishes the hair shaft while revitalizing the scalp through a customized massage ritual.
Caviar hair treatments have found fans among some of the most glamorous celebrities. Catherine Zeta-Jones is known to visit Hari’s Salon in London for her beluga caviar hair rituals. Priced at nearly £200 per session, the treatment uses fish egg–infused masks imported from Iran to deeply nourish the hair and restore youthful luster. Katie Holmes, on the other hand, has been vocal about her love of Alterna’s Caviar Anti-Aging Replenishing Moisture Milk. She’s been spotted using the brand’s leave-in treatments to maintain the sleek, healthy look she’s known for on red carpets and film sets.
Alterna’s Caviar Anti-Aging collection has become a cult favorite in the luxury haircare market. Known for its Caviar Bond Enforcing Technology, the line includes shampoos, conditioners, leave-in serums, and the beloved Replenishing Moisture CC Cream, which offers 10 benefits in one lightweight formula. It’s infused with omega-3 fatty acids and marine botanicals to add shine, reduce breakage, and improve elasticity. Another standout brand, Miriam Quevedo, takes the concept of hair luxury to new heights with its Extreme Caviar line. The Vitality Luxe Masque and the Charcoal Scalp Scrub incorporate caviar extract alongside antioxidants and peptides to counteract the signs of hair aging and environmental damage. These products are featured in high-end salons and luxury spas across Europe and beyond.
The reason caviar commands such couture pricing is its unparalleled nutrient profile. It delivers omega-3s, vitamins A, D, and E, collagen, and essential amino acids directly to the scalp and hair shaft. When used in professional salon settings, the treatments are elevated by rituals: customized formulation, pearl activation, therapeutic scalp massage, heat infusion, and an immaculate finish. Prices for these services range from $200 to over $1,200, depending on the salon and level of customization, making them a true indulgence for those seeking not just beauty, but transformation.
The modern roe of radiance is not a passing trend—it’s a carefully curated experience that combines nutritional science with luxury indulgence. From Alexander Delacqua in Brooklyn to Jon Hala in London and the bespoke artistry of Ashley Javier, caviar is being reimagined as the new crown jewel of haircare. With stars like Catherine Zeta-Jones and Katie Holmes leading the way and brands like Alterna and Miriam Quevedo packaging this magic into take-home elixirs, the secret is out: brilliance begins at the root.