Skincare’s Hottest Trend: Less is More

by Brenna Kehew Sculley

by Amber Edwards
Skincare has been having a moment. There are so many incredible products on the market and a universal acceptance of the importance of self-care. But as they say, there can be too much of a good thing. With many embracing elaborate 14-step routines with alternating lotions and potions for different days – there was bound to be a swing of the pendulum.
The concept of “skin streaming” offers a nuanced approach to skincare, aiming to simplify and optimize skincare routines. At its core, skin streaming advocates for a curated selection of essential products tailored to individual skin needs, fostering efficacy without excess. In simpler terms, skin streaming is paring down a skincare routine to just a few products that effectively address your skin’s needs.
For the minimalists among us, the basics needed are a cleanser, a serum (maybe), a toner (maybe), a moisturizer, and sunscreen. This streamlined approach, endorsed by many skincare professionals, makes life easier.
“More is not always more with skincare and shifting the mindset to be deliberate and intentional, can be just as effective,” Dr. Marisa Garshick, M.D., a board-certified dermatologist based in New York shared with the Zoe Report.
As writer Kiana Murden shared in Vouge, “I had amassed a mini Sephora in my bathroom and a 22-step bedtime routine. While this extensive ritual served me for a period—as both a radical act of self-care and a meaningful way to research loads of products simultaneously—the process became quite cumbersome.” Seeking to make her life easier she minimized her routine and was delighted in the fact that her skin was ultimately better for it in the end.
Ultimately, skin streaming offers a pragmatic pathway to skincare efficacy, aligning with contemporary preferences for simplicity and effectiveness. By prioritizing essential products and mindful skincare practices, we can cultivate a harmonious relationship with our skin, fostering health and vitality.
Has your routine changed over the years, or are you committed to the classic products and routines that have worked for you? Our skin changes over the years and with the weather, based on our life stressors and our sleep, and of course with the trends. If your skincare is feeling laborious in a way that isn’t fun and indulgent, try a skin stream and enjoy your journey as a skincare minimalist.
The buzz around skin streaming reflects a broader trend toward keeping things simple and intentional when considering our health and wellness. This stripped-back approach zeroes in on essential products tailored to personal needs, offering a refreshing break from the overwhelming options out there. Ultimately, by taking it easy and embracing simplicity, we can all journey towards that glowy, healthy skin and a better sense of well-being.

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