The New Fashion of Ukraine

by Elysian Magazine

The fringed yellow coat, comfortable knits, corset dresses, and flowery frocks worn with chartreuse work boots exuded hope for the future that is far less certain now after Russia’s invasion of Ukraine. And yet, tears have been replaced with purpose and pride as the Ukrainian designers united to state, “Despite everything, we stay focused and continue living our lives. We need your support now more than ever. We call on the world community to continue communication with Ukraine at all possible levels. Your support on raising the awareness of war, buying goods made in Ukraine, supporting Ukrainian volunteers and army, and informing at all scales are the steps needed as air.” Meet some of the Ukrainian brands supported by the USAID Competitive Economy Program.


Born in Belarus, Anastasiya Rozova graduated in 2015 with a degree in fashion design from Vitebsk State Technological University. She joined Chereshnivska the following year and became a co-owner in 2017. Denim paired with stylish white and printed shirts become a fashionable wardrobe basic as Anastasiya designs casual with a flair. The company aims to have half of its production made using recycled materials by 2024. At New York Fashion Week, Chereshnivska incorporated military parachute textiles. Follow them on Instagram: @chereshnivska


Kacho Group, founded in 1957 as a fashion accessories manufacturer, and is now run by third generation co-owner and CEO, Alina Kachorovska. In 2015, the company launched its first designer clothing brand, Kachorovska. The Collection’s straightforward yet bold designs embrace color and texture. Follow them on Instagram: @kachorovska_atelier


Founded in 2010 by Julie Paskal, her eponymous line reflects a feminine aesthetic that is achieved with a laser cutting technique that compliments her flowing designs. A graduate of the Kyiv National University of Construction and Architecture, in 2014 Julie was invited to show at Pitti W and was a finalist for the 2014 LVMH Prize. A yogini, Julie launched Aerobika Athleisure in 2020. Follow them on Instagram: @paskalclothes

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