Sustainability is having more than a moment. For Cora Hilts, co-founder of Rêve en Vert—one of the most recognized sustainable fashion brands, that has also tapped into accessories, home and beauty—the increasing demand for sustainable goods means her ambitions are coming to fruition.
By Christine Morrison
Rêve En Vert, which means “dream in green,” is more than a brand name and e-commerce sustainable luxury platform—it is a vision. While interning for Stella McCartney, the pioneer of sustainable fashion, “the wheels [started] turning about business being a force of good rather than just an industry constantly selling to us,” Cora Hilts, co-founder and CEO of Rêve En Vert said. “It made me start to question other brands who weren’t paying attention to the world around them. That curiosity is what really got me on track to start Rêve En Vert.”
Following her graduate degree in environmental policy from London’s King’s College, Hilts considered starting an NGO, but her values and interests—coupled with a friendship with co-founder Natasha Tucker, who was being schooled in sustainable food at an organic farm in Bermuda—led to sustainable fashion.
Together, they sought out high-end brands, mandating that designs be produced ethically and sustainably without sacrificing luxury or beauty. With financial support and a tech team in place to sell their highly curated collections, they strove to become the destination for sustainable style. The brand identity and chic website are steeped in sophistication and luxury—none of the crunchy vibe associated with many earth-friendly brands—and its products rival those in Harrods or Barneys. Vogue has said, “Each item is handpicked and lovely, and the fact that it’s sustainable is just a bonus…”